VW in the US is a great example of this. They no longer sell the Golf, but they do sell a compact SUV that is basically just a Golf they made worse with higher ride height and bigger tires.
Yes and they lose money on them. Only 10,000 were sold last year. The basic Golf and its wagon variant are gone in favor of SUVs that are basically the same car but taller, heavier, and worse.
Subaru did a similar thing. You can get an STI but it’s the only non-crossover they sell anymore. No more Legacy sedans or Outback station wagons.
Hell, Volvo is killing their last remaining wagon this year and going all SUV.
I’m not going to argue your overall point, only that VW almost certainly does not lose money on each performance Golf variant. Maybe in opportunity cost, but not in real dollars.
VW in the US is a great example of this. They no longer sell the Golf, but they do sell a compact SUV that is basically just a Golf they made worse with higher ride height and bigger tires.
They still sell the Golf GTI (and the Golf R), which are just Golfs with better trim.
Yes and they lose money on them. Only 10,000 were sold last year. The basic Golf and its wagon variant are gone in favor of SUVs that are basically the same car but taller, heavier, and worse.
Subaru did a similar thing. You can get an STI but it’s the only non-crossover they sell anymore. No more Legacy sedans or Outback station wagons.
Hell, Volvo is killing their last remaining wagon this year and going all SUV.
I’m not going to argue your overall point, only that VW almost certainly does not lose money on each performance Golf variant. Maybe in opportunity cost, but not in real dollars.
Yeah that was an exaggeration. But they certainly make more money on Tiguans and Atlases.